The world’s model farms

Vietnam · Phu Quoc

Phu Quoc pepper

The island’s famous pepper is grown by small family farms and sold largely through tours. Land is getting more expensive, and in the dry season every drop of water counts.

Numbers

  • Vietnam: 247,482 t of pepper exported and $1.66 billion in 2025 (+26% in revenue).
  • Pepper on Phu Quoc: 502 ha in 2015 and 263 ha in 2019 — the land was going to construction.
  • The average farm: 0.46 ha; about 30% combine pepper with durian, jackfruit or coconut.
  • The Duong Dong reservoir: 5.94 million m³; in the 2025–2026 dry season, residents were asked to save water.
  • Pepper farms are a popular tourist stop: tours and night markets sell the harvest.
Sources (4)

What to learn

Garden

Mixed plantings — pepper, fruit, herbs — hold the soil and make the harvest more varied.

Farm

A tour and a farm shop sell the harvest for more than the market pays.

Agribusiness

Pepper is an export crop: standards and traceability matter more than volume.

Video

A video search on third-party platforms — it opens in a new tab.